Audigier is well-known in the fashion world, having created rock’n'roll-influenced lines such as Ed Hardy, Smet, Crystal Rock and his own namesake line. The club, naturally, incorporates many of his trademark design elements, such as roses, skulls and crystals.
The inside of the club features red velvet walls, black glass chandeliers, skull-and-rose encrusted mirrors and black faux-crocodile leather banquettes. As if that weren’t enough, the centerpieces of the room are a black pebble stone bar with a red mirror bar top that features a one-of-a-kind fire effect and a pair of massive tanks filled with jellyfish.
VIP booths are on a new second level, overlooking the dance floor, and the expansive liquor list will include Audigier’s own line of wines and champagnes. The nightclub will also feature an outside patio offering patrons a view of The Strip, along with a nearby Ed Hardy clothing boutique for those that want to take the Audigier atmosphere home with them.
Speaking of clothes, staff at the club will be outfitted in specially designed creations by Audigier, who was very hands on with everything to do with the look and feel of the nightclub.
"I feel like I can do anything and this is just another facet of who I am," says Audigier of his newest project with PMG. "I have so much to offer this world from what you wear to how you relax, party and enjoy life. This will be an extension of how I do it and everyone will be able to do it with me. Let’s party!"
